We have worked with Fox on a number of movie launches and the 'James Bond' example below is a little favourite of ours.



Twentieth Century Fox was seeking an interactive way to compliment its above-the-line activity promoting the latest Bond film.

It needed a solution that perpetuated the universal themes of the Bond genre while familiarising cinema goers with new 'Die Another Day' characters and with a viral element that would ensure a wider dispatch of the email promotion, generating prospects for future marketing initiatives.

The incentivised viral game was played by over 100,000 people. In terms of performance against target, the viral results exceeded expectations by some 70% in respect of new registrations gathered.