Discovery Networks International (DNI) has launched an innovative multi-player, multi-language online space game called Helium-3 via its international websites, at http://www.helium3game.com/.

The game’s launch complements space and science programming airing on Discovery Channel around the world this summer, including landmark series NASA’s Greatest Missions, commemorating the 40th anniversary of the first  moon landing. The game launches in four languages English, Spanish, German and Portuguese.

Helium 3 was created by InboxDMG and seeded through Viralnet, the viral seeding division of Digital Marketing Group plc.

Georgina  Hill, VP of Product and Programming, DNI Digital Media said, “Helium-3 is the latest digital product offering from DNI designed to drive engagement, build a global on-line community and create targeted commercial  advertising opportunities within Discovery’s international websites. Discovery viewers expect high-quality, immersive content around passion points such as science and technology, and games like Helium-3 deliver this experience and offer advertisers a vehicle to reach a highly engaged audience through in-game advertisement.”

Set in space in the year 2035, the game dramatizes the story of energy depletion on earth. Players are in a race to search for and mine Helium-3, a pollution-free energy source that is abundant on the moon, to capitalize on the valuable resource. A 3D representation of the moon that sits on a database of 10,000,000 available games allows the user to track the ongoing depletion of Helium-3 and drill down to watch every game ever played. The game also incorporates dramatic educational footage from Discovery’s latest space programming and a global ranking system that displays the performance of individual players within the community as well as displaying the performance of each individual country.

In addition to the gaming experience, players will also have access to content based on Discovery’s popular science and technology programming from the Discovery Channel website (www.discoverychannel.co.uk), including image galleries, an interactive timeline and a wide range of short-form video about space.

Paul Stevens, Technical Director at InboxDMG said, "This game has been a labour of Love at InboxDMG and the job of seeding this game will be an easy one. It has everything that a viral campaign needs; addictive gameplay with depth, quality creative, mutliplayer gameplay for longevity, competitive league elements and intelligent sharing functionality for peer-to-peer viral spread, the content theme is topical and the registration elements are clevely integrated. Most of all, it's great fun to play!"