Leona Lewis, Cliff Richard, Take That, Westlife…you are nothing, you are nowhere. You may sell a lot of records, you may have had Christmas number ones yourself. But have you had a Viral Chart Christmas number one? No you haven’t, so stop warbling.

OK. Calm down.

We’re delighted to announce that we have clinched the coveted Christmas Viral Chart number one position. After a titanic battle against some other futile Rudolph game, we managed to amass a phenomenal 700,000 views in five days – with no paid-for seeding, just pure viral baby.

The game was Elf Attack for our beloved client Churchill and it’s a battle of good vs evil in a snowball fight that would not look out of place in a Clint Eastwood flick.

It rounds off a great year for Inbox. 27 viral games, four awards and a partridge in a pear tree. See you next year…