InboxDMG has launched a website, Bonkers about Biscuits,  for United Biscuits, to support its Bonkers about Biscuits campaign - which aims drive sales for its broad portfolio whilst uncovering the nation’s favourite biscuit.

An on-pack promotion running across McVitie’s variants Rich Tea, Digestives, Chocolate Digestives, Hob Nobs, Chocolate Hob Nobs, Caramels, Ginger Nuts, Jaffa cakes, Penguin & Minis drives people through to the website where they can vote for their favourite biscuit on the Bonkers Wheel and enter a code from their pack for the chance to win £5,000 every day as well as one of 50 winning moments each day worth £1,000. 

A leaderboard displays which biscuits the nation is voting as their favourites.

And in the ‘Bonkers Bits’ section visitors can play a mini game - ‘Tower of Temptation’, a Bonkers Word Search and a Bonkers Quiz - answering five questions to reveal what kind of biscuit they are.

In addition, users can tell McVitie's why they’re bonkers about biscuits via a Bonkers Billboard, with the prize of a hamper of biscuits up for grabs each week.

Oli Christie, creative director at InboxDMG comments, “With its broad portfolio and well-loved brands, McVitie's has a strong heritage as the ‘best’ in class, commanding high levels of trust amongst consumers putting them in the perfect position to poll the nation about their favourite biscuits. The website supports the on-pack promotion by providing a fun, incentivised destination for consumers to interact with the brand.”