Digital marketing agency Inbox Digital has launched a stunning new viral game for the new Pringles King Kong on-pack promotion www.kingkongjump.com.

What makes the game so stunning is that it features 3D Pringles cans rolling down a tree trunk towards you, the hero. The aim of the game is to avoid the huge cans and try and save Ann Darrow.

The game sits on the www.pringles.com/kong microsite, which also includes a competition area, e-cards, film trailers, wallpapers and screensavers.

The Pan-European game has been dynamically developed in six languages. The game registers and remembers your best score and global position, plus you can start your own private league with ten friends competing real-time against each other.

As well as playing the game, UK and Ireland visitors can try and win a holiday to New Zealand with a tour of the Weta Studios (where King Kong and Lord of the Rings was filmed).

Yael Jaglom, Brand Manager of Pringles comments, "Inbox Digital has created a phenomenal game for our Kong/Pringles promotion and the game is a great addition to our Kong microsite. We’re confident that this brilliant game will really drive awareness of our King Kong promotion and drive traffic to the site."

Oli Christie, Creative Director of Inbox Digital says, "Pringles is a fantastic brand to do a viral game for, and King Kong is a wonderful asset to co-promote with. We’ve created a beautiful, simple, playable, addictive game that we’re confident will create huge awareness of the King Kong promotion for Pringles. It really shows what you can do online for big FMCG brands."