Digital Marketing Group the UKs leading digital business is launching a new agency this month called 20:20 (www.WeAre2020.com). 20:20 unites a team of 300 digital experts who work with over 220 clients, in 12 sectors and across 12 disciplines. It is the only UK agency to employ over 80 data analysts, and will have three specialist divisions:

20:20 – the full-service strategic and creative digital agency, run by Managing Director Matt Ramsay and Chief Creative Officer Peter Riley. Ramsay was previously CEO of InboxDMG, and will now operate out of London to run the 20:20 agency business.

20:20 incorporates the digital agencies previously known as InboxDMG, HyperlaunchDMG, GraphicoDMG, and 20:20 London. It will combine with the skills and capabilities of the other two divisions within the group, to present clients a unique offering:

• Access to over 300 digital specialists, with experts in digital creative, marketing, design & build, mobile, email, CRM, social media, viral marketing, digital media and eCommerce.
• A unique proposition, using the understanding and intelligent use of data to drive truly informed digital activities.
• One of the UK's most awarded digital agencies.

20:20 Media&Analytics – the provider of intelligent, analytics driven search, which will operate under the leadership of CEO Gareth Phillips. Phillips is a new recruit to Digital Marketing Group plc, previously performing the role of Managing Director at Syzygy. He has also held senior roles at MRM Worldwide and Ogilvy, and will have responsibility for the 20:20 Media&Analytics business as well as group-wide integration.

20:20 Media&Analytics has been created by combining the search skills of CheezeDMG with the analytics experts from JaywingDMG, another Digital Marketing Group plc company. This unified offering consolidates proprietary data techniques and unique Paid Search insight to form Digital Brain: Search, the leading alternative to the traditional 'Last Click Win' model.

Digital Brain: Search allows brands to give a finite value to every search interaction on the journey to purchase; to know the real relationship between keywords, and to bid on the optimal price in Google word auctions.Through Digital Brain: Search, 20:20 Media&Analytics can guarantee clients up to 30% improvement in search ROI.

20:20 Technology – is the ecommerce and IT specialist, previously known as CyberDMG. Its extensive client list currently includes Waitrose and JD Sports. 20:20 Technology will be headed up by Terry Hunter, the existing CEO of CyberDMG. Hunter will also take responsibility for the development of group-wide technology platforms.

20:20 has been created following the acquisition of digital agency 20:20 London by Digital Marketing Group plc, in December 2009. Digital Marketing Group plc chief executive Ben Langdon has combined a comprehensive range of complementary digital skills from the Group's existing portfolio, to create a group and proposition which will be unrivalled in the digital arena.

To better service its already extensive client base, 20:20's HQ will now be in London, which will be supported and driven by the valuable expertise housed in its regional offices.

Ben Langdon, CEO of Digital Marketing Group plc comments:
"The recent acquisition of 20:20 London presented us with the opportunity to reorganise and rebrand our other digitally focused agencies under a unified banner. Now, under the direction of the talented management team we have in place we've been able to create a dynamic brand within which sits a single, coherent business; a proposition which is already proving hugely attractive to existing and prospective clients.

"20:20 presents the market with an unrivalled capability, and the stats speak for themselves. We have 300 digital experts; experience with 220 clients, confidently operate in 12 sectors, offer unparalleled expertise in 12 disciplines, and are the only agency in the UK to employ over 80 data analysts. We're immensely proud of these numbers and extremely confident about the outlook for the group in the future.
20:20's client list is extensive: AA, Blackberry, COI, Diageo and almost every other letter of the alphabet. These brands share a common denominator in their desire to work with the UK's number one digital agency."

Matt Ramsay, MD of 20:20 comments:
"While 20:20 has scale on its side, it's the quality of our proposition; from the skills of our people, the capabilities of our technology and our creatively led, data enthused approach, which truly sets us apart. As other agencies in the market offer disparate parts of the digital mix, we're able to pull this all together under one brand, and one philosophy. The key benefit for our clients is access to genuine experts, with a single point of contact, and real depth and breadth of experience, across sectors and all digital disciplines. For us, it's all in the numbers."

Peter Riley, Chief Creative Officer of 20:20 comments:
"Award-winning creative coupled with world-class data analytics is the power marriage of art and science. 20:20 is the future of digital agencies."