Manchester Airport is launching a viral game, Champagne Shoppernova, through Inbox (www.inbox.co.uk), a member of Digital Marketing Group plc.

The agency’s brief for the game was to drive awareness of champagne, perfume and electronics as key retail categories for Manchester Airport, supporting its newly expanding retail proposition, whilst capturing prospect data. It also needed to incorporate Manchester Airport’s Christmas offline creative theme.

The player’s challenge is to fan bubbles around the screen getting as many as they can into a champagne bottle and champagne flutes against the clock. The number of points scored relates directly to how hard it is to get them into the vessel, with the champagne bottle being the most difficult.

Players can enter their details into a free prize draw to win a family holiday to LA with £1000 spending money. Players are also encouraged to tell a friend about the game and visit the Manchester Airport retail section at http://www.manchesterairport.co.uk/ .

The game will be seeded by ViralNet, the viral seeding division of Digital Marketing Group plc and via Facebook ads promoting the competition.

Patrick Alexander, Head of Retail Marketing and Brand at Manchester Airport commented on Inbox’s work, " We’ve invested almost 80 million in the three terminals at Manchester Airport this year and were really proud of our great shops, bars and restaurants which offer customers easy access to top quality products as they travel. Inbox has done a great job of wrapping that message up in a fun, easy to play game, with the Facebook ads and competition helping us to drive our regional audience to the website to engage them with our retail offer and gather information on them that we can use for future campaigns."